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What people are saying about Infinite Reality:


Ground-breaking research with vivid imagery and inspiring analysis
– New Scientist

Exhilarating … a must-read – Los Angeles Times

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How does the human brain behave in virtual environments written by others? Do our brains know the difference between what is “real” and “virtual,” fiction and non-fiction? Are the things we see in movies like The Matrix and the Avatar actually possible? Two pioneering academic writers publish a book that explains where writing with computers and processors will bring us in the future and the far future!


A wild romp and journey through the virtual Universe – Wall Street Journal

The weird thing is how little a virtual human has to do to produce fairly large effects on behavior – New York Times


For all publicity inquiries regarding Infinite Reality, please contact Andy Dodds.

Purchase this Book Online.

Read the Introduction Chapter.


“Virtual Reality is changing our world…The authors are bright lights in the emerging discipline of using VR to understand people.” -Jaron Lanier, author of You Are Not a Gadget

Exhilarating … a must-read – Los Angeles Times

The remarkable thing is how little a virtual human has to do to produce fairly large effects on behavior – New York Times

A journey through the virtual Universe – Wall Street Journal

Ground-breaking research with vivid imagery and inspiring analysis – New Scientist

Read this book if you want to understand the future – Jaron Lanier

“If Jim Blascovich and Jeremy Bailenson are right, here is what’s in store for you and your avatar very soon…” The New York Times reviews Infinite Reality and the implications of avatars.

American Public Media: Marketplace

Marketplace describes Infinite Reality’s environmental research.


“Social and cognitive psychologists Jim Blascovich and Jeremy Bailenson detail the current research – primarily their own – and pose some fascinating questions, which have surprising and important answers.” -NewScientist.

Scientific American

“Seeing a digital doppelgänger can change your mind—for better or worse.” Scientific American discusses Infinite Reality.

CBS News

Infinite Reality‘s discoveries are described as “A Real Life Inception,” on CBS News.






(ReCVEB): A Proving ground for Virtual Environments and also Behavior (ReCVEB)

The Research Center for Virtual Environments as well as Behavior is a multi-disciplinary investigation group and faculty and grad student collective housed in the University of California, Santa Barbara alloted to comprehending the sophisticated interaction of computer-generated digital atmospheres as well as individual actions. ReCVEB focuses on academic writing that helps with the growth of virtual-environment derived analysis strategies appropriate to the clinical research study of individual conduct and also improvement of the research capacities as well as usefulness of digital setting innovation as well as software application.

Writing about the immersive digital surround of modern technology makes it possible for one to put vagrantly mobile people within imaginary situations imitating social and also bodily surroundings that can be entirely regulated through scientists. People may also carry out and take action reasonably unrestrictedly as well as directly within such digital globes of reality, written by the creators. At ReCVEB, participants make use of online surrounding modern technology to examine society and its reactions to this digital writing.

The Research Center is a devoted to understanding the complex interplay of imagination and the human ability to create new worlds and forms of structuring and outlining academic writing for publication. The center enables researchers to conduct pioneering academic research and writing and break new ground in many different fields such as anthropology, sociology, the humanities, and history. Given the interest and expertise, both artistic and creative, of UCSB scholars, as well as the level of grants earned that have funded it, this institute has now become one of the leading research centers in the world by facilitating virtual-environment based research methods relevant to the academic study of human behavior and the advancement and presentation of knowledge in the form of articles, essays, and dissertations.

Immersive virtual environment technology places research subjects in moving, illusory contexts simulating physical and social environments completely controlled by researchers. Individuals will act in novel ways  within such virtual worlds. Here, virtual environment technology is used to investigate social science issues and academics have been able to increase their number of publications and academic research articles as a result.


More about Writing this Academic Book:


Proton Media

“Their pioneering research has brought new light to what virtual environment technology means for how we work and live.” -Proton Media

Stanford Report

Infinity Reality environmental research and a new cutting-edge lab space at Stanford are highlighted by the Stanford Report.

Stanford Magazine

Stanford Magazine discusses ethical consequences of Infinite Reality.


Big Think

“Unafraid to forecast decades into the future, Bailenson and Blascovich are at the forefront of showing how the lines between physical and virtual are blurring in our emerging hybrid realityThe book is a must-read for anyone interested in how the next generation of the Web – 3D immersive reality – will shape and transform us as we engage with it.” -Big Think